Comprehensive expertise to drive success

At Key Pharmaceuticals, we have a long history of in-licensing, distribution, innovation and collaboration, ensuring every brand thrives. We are always looking for new products and invite proposals from companies seeking a commercialisation partnership.

Marketing

Our marketing team combines strategic firepower and executional excellence to position your brand for success. Innovative consumer and healthcare professional campaigns ensure your brand connects with the right audience.

Sales

Our dedicated and experienced sales team has national coverage across diverse channels, building strong retail relationships and strategically positioning your brand to maximise reach and drive growth.

Regulatory

Our expert regulatory team ensures your products meet all compliance standards. We help your regulatory department understand our local requirements and ensure product approvals in the fastest time. From product registration to regulatory updates and pharmacovigilance, we handle the complexities so your brand can focus on growth.

Quality Assurance

Quality is at the heart of what we do. With ISO 9001 and ISO 13485 certification, GMP compliance and Halal certification, we ensure your product meets the highest standard at every stage of development and delivery.

Supply Chain

We provide end-to-end supply chain management, covering everything from forecasting to delivery. Our expertise ensures efficient, reliable and cost-effective operations, giving your brand a competitive edge.

Research & Development

At Key Pharmaceuticals, innovation drives success. We work closely with partners to bring new products to market and optimise claims to ensure your brand is ahead of the curve.

Partnering for Long-Term Growth

Key Pharmaceuticals is a stable, family-owned Australian business with a proven track record of long-term success. With deep expertise in over-the-counter (OTC) product marketing, an experienced Key Account team managing channels, and a seamless approach to transitioning brands into our business, we drive sustainable growth for our partners.

Experts in marketing for brand growth

Key Pharmaceuticals delivers end-to-end marketing capabilities with core strengths across the breadth of brand marketing to consumers, healthcare professionals and retailers.

Digital marketing and consumer campaigns
Strategic HCP and KOL engagement
Data-driven consumer and market insights
Continuous optimisation through performance tracking

Brands we’ve built

CASE STUDY

Driving sustained growth for OsteVit-D

Delivering brand excellence for over 17 years, with an 8% long term CAGR, accelerating to 14% growth in recent years.

Launched OsteVit-D as the first Australian Vitamin D3 brand in 2005
Drove category education and evolution from treatment to everyday health
Introduced Australia’s first once-a-week Vitamin D3 in 2015. Consumer TV advertising and in-store campaigns built on HCP marketing after Key achieved TGA approval permitting consumer advertising
Won 2022 Prime Award for Sustained Excellence and innovation

Capabilities

Key Pharmaceuticals’ consumer healthcare products include over-the-counter (OTC) medicines, complementary medicines, medical devices, dermo-cosmetics and personal care products.

With a commitment to driving growth in evidence-based OTC healthcare products, our market leading brands deliver solutions that meet the evolving needs of consumers.

Marketing prowess for sustained success
Nationwide coverage focused on pharmacy and grocery
End-to-end sales support across all channelss to deliver solutions that meet the evolving needs of consumers.

Nationwide coverage focused on pharmacy and grocery.
End-to-end sales support across all channels.
Data-driven decisions with advanced analytics.
End to end Marketing expertise

Teams in Every State

Key Pharmaceuticals prides itself on having a dedicated team of sales representatives located in every state across Australia. These professionals build strong relationships with pharmacies and retail partners to ensure that our trusted products are accessible nationwide and supported in-store with merchandising and training.

Building trusted collaborations

Key Pharmaceuticals partners with brand owners & suppliers through in-licensing, distribution agreements and collaboration. With expertise, commitment, investment and working in strategic alliances, we ensure sustainable success and innovation in the healthcare market.

Putting health first

We specialise in consumer healthcare, OTC products and medical devices. By creating impactful health solutions, we connect with consumers to deliver products that improve lives every day.

Connecting brands to the world

With a robust local footprint and network of international distributors, Key Pharmaceuticals opens doors to new markets. We help brands thrive globally by ensuring seamless access and distribution, always acting in the best interests of our partners.